Hello, I'm

Hello, I'm

Apoorva!

Apoorva!

I turn complex workflows into products people can understand, trust, and enjoy using. I’ve lead collaborative design teams and created end-to-end experiences across mobile, web, and wearable platforms.

I turn complex workflows into products people can understand, trust, and enjoy using. I’ve lead collaborative design teams and created end-to-end experiences across mobile, web, and wearable platforms.

Previously

Previously

Product Design Lead Consultant @ PurpleTie

Product Design Lead Consultant @ PurpleTie

Currently

Currently

Product Design Intern @ eTurns (TrackStock)

Product Design Intern @ eTurns (TrackStock)

PurpleTie

PurpleTie

Led the redesign of an on-demand laundry app to improve onboarding clarity, build trust, and help first-time users place their first order with confidence

Symplifi

Symplifi

Designed a smartwatch-first symptom tracking experience to help people with POTS log symptoms easily and understand patterns during low-energy moments.

MedMatch

MedMatch

Designing a mobile experience that helps people clearly understand medication interactions, assess severity, and take the right next steps.