Hello, I'm Apoorva!

a product designer focused on turning complex, real-world problems into clear, confidence-building digital experiences.

Previously

Product Design Lead Consultant @ PurpleTie

Currently

Product Design Intern @ Eturns

Selected Works

Selected Works

Selected Works

PurpleTie

Led the redesign of an on-demand laundry app to improve onboarding clarity, build trust, and help first-time users place their first order with confidence

Symplifi

Designed a smartwatch-first symptom tracking experience to help people with POTS log symptoms easily and understand patterns during low-energy moments.

MedMatch

Designing a mobile experience that helps people clearly understand medication interactions, assess severity, and take the right next steps.